“What do you do for a living?”
That’s never been an easy one for Shaun to answer, so he invented the terms Creationeer
and Creationeering to describe the special combination of creativity and engineering.
It’s adapted from, and an homage to, what Walt Disney called his engineers -
The best way to show what creationeering means is to give you just a few examples from Shaun’s rather eclectic mix!
Engineering out Crime:
As a researcher for the Midlands Centre for Criminology and Criminal Justice at Loughborough
University, Shaun investigated ways of designing out mobile phone theft as well as
Shaun also created the “magic bullet” concept. In this highly original device, a
“bullet” was designed that could not be distinguished from the real thing -
Sponsored student projects:
Shaun has sponsored many amazing students to carry out interesting projects at a
number of universities including Leicester, Loughborough, Manchester, Leeds and Strathclyde.
Projects included the Cybike, an environmentally friendly enclosed motorcycle concept
Red Bull Art of Can:
Inspired by the beautiful film “2001 -
Red Bull Flugtag:
In 2004, Shaun and unsuspecting colleagues Chris Bicknell and Jon Sykes from the Space Research Centre were sponsored by Red Bull to design and build a gyroglider in the shape of a huge head of Noddy Holder, lead singer of the ‘70s rock band Slade. The “flying” craft was launched from a 6m high ramp into the Serpentine lake at Hyde Park, London, and the “band” performed in front of an estimated crowd of 250,000!
Spitfire memorial competition:
The good people of Southampton, home of the magnificent Spitfire aircraft, rightly felt that they needed their own tribute, something that was missing from the city. They set up a competition to design the memorial. Shaun’s entry was inspired by the sort of fine filigree patternwork observed in nature's own delicate flying machines.
The aircraft was held aloft by sweeping supports emanating from its wingtips, in recognition of the origins of the beautiful elliptical wing shape, which was developed to reduce the swirling vortices of air that would otherwise slow its flight. Sadly, the design was not selected, but received a huge amount of publicity for the memorial fund.